Yes, We're Cooler than Vegas
"[A]ccording to the latest Market Metrix Hospitality Index results, some things are changing [in Atlantic City]. Atlantic City is now challenging Las Vegas in fundamental measures [of hospitality] including guest satisfaction and certain emotional experiences." This according to new results released by Market Metrix.
Check out casino index results at left.
Although Atlantic City has fewer casinos, it beat out its distant desert cousin in every category.
The Market Metrix Web site adds the following:
"Compared to the Las Vegas Strip, Atlantic City guests are more satisfied with their hotel and casino experience and, in turn, are more likely to recommend Atlantic City hotels and casinos to others. For example, Atlantic City guests are impressed with Harrah’s service and employee attitudes and love Borgata’s celebrity-chef-run restaurants."
According to the company's Web site: "Market Metrix was founded in 1996 by Jonathan Barsky, Ph.D. and Lenny Nash to provide hospitality companies with better customer and employee satisfaction measurement programs and management tools. Since then, Market Metrix has earned a reputation for industry leading research and effectiveness for clients of all sizes."
